what did i miss out?
- Getting the material reviewed by suitable reviewers
- perhaps using the internet to hold forums in order to spark debate about the artist
- could maybe put adverts on mainstream TV, such as terresttreall or sky etc.
- using hte radio to advertise as well as just play the songs
- maybe doing smaller gigs before touring with the fastest selling artist of all time.
What did i learn!?
-the importance of a key marketing image
-that it is possible to think of marketing ideas other than normal ones, such as film appearences etc.
-advertising can be cheap and home produced
-accessories can help sell an artist
-it can be good to have a novelty item such as a pimp cane or tiny top hat.
-it is important to have an individuality to an artist without isolating them from an existing fan base.
-album covers are important to promote both the music and the mentality of the artist.
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