Here's your group work on Marketing!

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no progress on this blog for a while Nathan, please add to it regularly - gaps are to be avoided as this will have a negative impact on the marking of your individual work for this project

BLK feedback

great posts Nathan, now really keep this standard up, ok!

make sure you add your own comments/reflections on the group project to this blog as you go along

some further music video analysis would be good, using the framework we have covered in class

Marketing strategy evaluation

what did i miss out?

- Getting the material reviewed by suitable reviewers
- perhaps using the internet to hold forums in order to spark debate about the artist
- could maybe put adverts on mainstream TV, such as terresttreall or sky etc.
- using hte radio to advertise as well as just play the songs
- maybe doing smaller gigs before touring with the fastest selling artist of all time.

What did i learn!?
-the importance of a key marketing image
-that it is possible to think of marketing ideas other than normal ones, such as film appearences etc.
-advertising can be cheap and home produced
-accessories can help sell an artist
-it can be good to have a novelty item such as a pimp cane or tiny top hat.
-it is important to have an individuality to an artist without isolating them from an existing fan base.
-album covers are important to promote both the music and the mentality of the artist.

alum cover

this album cover, naturally shows both the name of the band and the name of the album. I think the fact that there is no 'star image' reflects the bands quite non commercial outlook. to my knowledge, none of their albums have them on the front, and only one of them has them on the back. perhaps this is conventional of their genre of alternative music, as a lot of their sound is electronic, especiallyy on this album it is perhaps conventional not to have an image of the band on the front.
the mountains reflect the environmental theme of the album, song lyrics say 'ice age coming' etc. and generally the album has a theme aginast global warming and other such environmental damages.

the album cover makes the audince think and the harsh edges and black white and red colour schemes would make the cd stand out on a shelf. the asraf

Blues

it may perhaps be interesting to do a video in the genre of Blues


I htink this song is simple but also powerful.

i think if the video was filmed to look old, with sepia or black and white , and our artist was marketed as 'bringing back blues' then it could work .
the video could be a narrative but with the artist playing solo in the background or something, they should wear hats...

inspirational video

Interesting album covers

possible song idea?

Perhaps the video could be set in the 70s, with a ghetto feel. wouldnt necessarily need a performance as it is talking about the rappers past so maybe have the 'teenage version' of slick rick in it. maybe get someone to playthe rapper in the chorus.

think the song would be good to make a video as it has 'storytelling' lyrics which could kind of be re inacted, also think it has a really good beat that would acompany a video well.